ADF Active 2.0

Client:  Defence Force Recruiting

Responsibilities:
Visual Design

Role:
Senior Designer

Agency:
Host/Havas

Each year, over 16% of all applicants fail their basic fitness assessment. We needed to find a way to tackle the two major reasons why - poor technique, and lack of motivation.

With the second edition of the ADF Active App, we pushed the fitness app experience further.

A complete rebuild and design means that not only will it create you a bespoke workout program, but will also motivate you with weekly fitness articles and advice, wellbeing podcasts and relaxation exercises.

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A Fully Customised Workout Plan

Candidates can create their workout plan during their onboarding process. Based on this, the app tailors their initial workout schedule to help them reach their goals.

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The PFA Test

Candidates can stay motivated with the apps in-depth progress tracker. They also have access to detailed stats and an achievement system.

There are over 47 exercises available on the app that candidates can use to help them prepare for the PFA test.

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Specialist Content

A key goal as part of the redesign was to give candidates access to specialist, app-specific content. Weekly fitness articles and advice, wellbeing podcasts and relaxation exercises were created to encourage candidates to maintain their new routine.

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